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The Value of Planning
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There have been several studies over the past few years pointing to the benefits of planning. These include such tangibles as reduced costs, improved results, and a faster development time.

Reduced costs


IBM Software Solutions claims project changes are the primary cause of cost overruns [1]. Project changes are a result of the web designer not having a full understanding of the client's expectations. Planning solves this by identifying all the decisions involved in designing a website. The client and developer then resolve these decisions, clearly defining website requirements. This ensures the developer understands what the client expects, leading to fewer changes and reduced costs.

To reduce costs, it's therefore important to select a web design company with a proven planning process.

Improved results


Planning uncovers opportunities that improve website results. Working through the web design firm's planning process, a complete understanding of the client is gained, revealing opportunities specific to the web. These new opportunities are incorporated into the website, improving sales, leads and efficiencies.

To improve results, it's therefore important to select a web design company whose planning process is designed to identify opportunities.

Faster development time


IBM Software Solutions also claims project changes are the primary cause of schedule overruns [1], a result of poor communication between client and developer [2]. Project changes occur for 2 reasons: the developer not understanding the client's expectations; and the developer not communicating these expectations within their team. Planning solves this by clearly defining the client's requirements, and by acting as a reference for the project manager, designers, and programmers. This ensures consistency during construction, resulting in fewer changes and a faster development time.

For a faster development time, it's therefore important to select a web design company with a planning process designed to ensure clear communication between client and developer, and within the developer's team.

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1. Perks, Mike (June 10, 2003). Guide to Running Software Development Projects. Retrieved June 9, 2008, from IBM Software Services website
2. (May 13, 2008). In Wikipedia, The Free Encyclopedia. Retrieved 13:10, June 9, 2008, from Wikipedia website
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