Refreshed online brand, social media integration and blogging platform helps deliver the "Injury Free" message.

  • Over 10 million website sessions
  • Over 40 million website pageviews
  • Over 1 million YouTube channel visitors
  • Over 100,000 video downloads on iTunes

Overview

The BC Injury Prevention Centre is a program initiated by Vancouver Coastal Health to promote injury-free living in British Columbia. BCIPC promotes its message through media awareness campaigns on television, radio and over the Internet, as well as through interactive presentations taught by certified instructors.

Image of a website strategic plan

Image of a website wireframe prototype

Image of Google Analytics

Image of alternative summer web design

Requirements

We've worked with the BC Injury Prevention Centre for more than 10 years, helping them plan, design and market two versions of their website.

  • Strategic plan for website
  • Custom web design
  • Content management system
  • Social media integration

Solution

Strategic planning & recommendations

  • Marketing research & target audience analysis
  • Content and feature recommendations
  • Wireframe prototype

Content management system

  • Drupal open source CMS (no monthly fee)
  • Make changes to text, photos, PDFs and videos
  • Add new pages to website

Custom web design

  • Interactive and engaging design
  • Two separate summer & winter design themes

Social Media

  • Setup and optimization of social media platforms
  • Website integration with social media
  • Social media management tool setup

Additional services & features

  • Custom Flash games
  • Blog
  • YouTube video integration
  • Google analytics

Results

  • Over 10 million website sessions
  • Over 40 million website pageviews
  • Over 1 million YouTube channel visitors
  • Over 100,000 video downloads on iTunes