The TFA's new website includes event registration, secure member area and search engine optimization

  • Page 1 on Google for "UBC Football" & "Thunderbird Football"
  • Over $20,000 raised through online event registrations during 3 month period
  • 150% increase in online membership

Overview

Thunderbird Football Association (TFA) is a non-profit organization providing direct financial assistance to the UBC Football Program. Established in 2000, the TFA's mission is to support the academic and physical development of student-athletes at UBC. They have developed programs and events that have raised money for UBC varsity athletes while reconnecting alumni and supporters with the UBC Football program.

Image of website keyword research for SEO

Image of a website wireframe prototype

Image of home page design

Image of Google Analytics

Requirements

The TFA contacted Pixelmade to plan, design and develop their new website.

  • Strategic plan to improve alumni interaction
  • Register for events through the website
  • Secure area for alumni and supporters
  • Optimize website for search engines

Solution

Event registration

  • Pay and register for events through the website
  • Update website with new events
  • Email confirmation for event registrations

Member area

  • Password protected login
  • Searchable member directory
  • Members able to update online profile
  • Alumni profiles posted to main website

Strategy & planning

  • Website strategy development
  • Domain name recommendation & registration
  • Wireframe prototype to test web usability

Search engine optimization

  • Keyword research
  • Website optimization
  • Content optimization

Additional services

  • Custom non-profit website design
  • Web content writing
  • Content management system
  • Google Analytics integration
  • YouTube integration

Results

  • Over $20,000 raised through online event registrations during 3 month period
  • Page 1 on Google for "UBC Football" & "Thunderbird Football"
  • 150% increase in online membership