The new BCMTA website was designed and developed on the Drupal content management system

  • Online membership renewals and event registration
  • Searchable member directory integrated
    with Google maps
  • Secure member area with message board
  • Drupal CMS for updating content and photos

Overview

The BC Marine Trades Association is a non-profit association that represents over 250 members. Their mandate is to promote the recreational boating industry in British Columbia and work with all levels of government to ensure members are fully represented in industry related policy.

Image of website strategic plan

Image of website keyword research for SEO

Image of a website wireframe prototype

Image of home page design

Requirements

The BCMTA contacted us in the midst of embarking on a three-year plan to position itself as the voice of recreational boating in British Columbia.

  • Website strategy and implementation recommendations
  • Content management system to improve administrative efficiencies
  • Ecommerce to accept membership payments online
  • Searchable member directory and secure member area

Solution

Strategy & usability

  • A focus group along with phone & online surveys to gather stakeholder input
  • Content, feature and internet marketing recommendations
  • Wireframe prototype to test usability prior to design stage

Content management system

  • Drupal open source CMS (no monthly fee)
  • Make changes to text, photos, PDFs and videos
  • Add new pages to website

Ecommerce

  • Membership fees renewed online
  • Event registration for members
  • New members can sign up and pay for membership online

Secure member area

  • Ability to update member profile & microsite
  • Member message board
  • Ability to add job postings

Additional services

  • Email marketing
  • Search engine optimization (SEO)
  • Web Content writing
  • Google Analytics integration
  • Custom website design