We developed Roton's online store using a Drupal CMS and our SEO services boosted their website to the top of Google

  • Top results in Google for "Vancouver Marine Electronics"
  • Top results in Google for "Vancouver Marine Heaters"
  • 240% increase in traffic 3 months after website launch

Overview

Roton is a small business that sells and distributes marine electronics from its storefront on Granville Island. For over 35 years they have been selling, installing and servicing marine electronics throughout the Vancouver area.

Image of website keyword research for SEO

Image of a website wireframe prototype

Image of a sub page design

Image of Google Analytics

Requirements

Roton contacted us to help them transform their websites from an outdated static website into a fully functioning ecommerce store.

  • Online store to sell products through website
  • Improve their position in Google search results
  • Content management system to manage website
  • Write all copy for the website

Solution

Online store

  • Over 500 products sold online
  • Secure transactions with Paypal integration
  • Google Analytics to track visitor behavior

Search engine optimization (SEO)

  • Keyword research
  • Website optimization
  • Content optimization

Ecommerce content management system

  • Drupal CMS (no monthly fee)
  • Easily add products and categories
  • Manage and set inventory levels
  • Adjust free shipping minimums

Content writing

  • Clear and concise text
  • Optimized for Google
  • Scannable content using bulleted lists

Results

  • Google top result for "Vancouver Marine Electronics"
  • Google top result for "Vancouver Marine Heaters"
  • 240% increase in traffic 3 months after website launch